About us

Buy This Once aims to highlight durable, reliable and high quality products built to last. We curate all of the best “buy it for life” (BIFL) products available. We strive to end wastefulness and to reward businesses that value quality over quantity.

This site pulls together the best BIFL products every week so you don’t have to scour the web to find the best deals. We’ve done the work for you!

Curated products every day

New quality products added every week and usually every day.

Durable and reliable company reputations

We promote products from companies with strong reputations for quality and customer service.

Curated and certified as buy it for life (BIFL)

Buy it for Life (BIFL) certified curated content saves you time to find the products you can trust.

Environmental impact

By buying products that are built to last you can waste less and help lessen the burden on landfills. Buy This Once prides itself on promoting environmental sustainability.

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Add your favorite products to your wishlist for easy access later.


Find the stuff that your loved one would really like as a gift, all in one place.

Buy This Once | Durable, high quality buy it for life (BIFL) products